POR LARRAÑAGA - Story
Steeped in rich history and tradition, Por Larrañaga is a name that resonates with profound heritage in the world of premium cigars. Founded in 1834 by Ignacio Larrañaga, the brand quickly established itself as a preeminent name in the cigar industry, becoming one of the oldest and most respected brands still in production today. Originating in Cuba, Por Larrañaga was one of the pioneering brands to employ the now-standard technique of using color lithography for cigar box labels, setting a benchmark in both quality and presentation that has influenced the industry ever since.
The legacy of Por Larrañaga is built on a foundation of meticulous craftsmanship and commitment to quality. During the 19th and early 20th centuries, it was immensely popular among wealthy aficionados, particularly in markets like the UK, owing to its reputation for producing exceptionally smooth and mild cigars with a distinctively sweet character. This was largely attributed to the careful selection of prime tobacco leaves from the Vuelta Abajo region, the heart of tobacco excellence in Cuba.
Throughout its history, Por Larrañaga has experienced its share of challenges, including the nationalization of the cigar industry in Cuba post the 1959 revolution. Despite these hurdles, the brand has managed to maintain its status and continue its legacy through the Cuban state-owned corporation, Habanos S.A. The non-Cuban line of Por Larrañaga, established post-revolution, also continues to thrive, producing cigars in factories in Honduras and Nicaragua, which are highly regarded for maintaining the traditional qualities of the brand.
Today, Por Larrañaga cigars are celebrated for their exquisite construction, rich flavor, and smoothness. The cigars are typically characterized by their light to medium-bodied profile, making them an excellent choice for both novice smokers and connoisseurs looking for a refined and elegant smoking experience. Limited editions and special releases, such as the Por Larrañaga Picadores, continue to be highly sought after by collectors and enthusiasts, further cementing the brand’s illustrious reputation and its enduring appeal.
The story of Por Larrañaga is not just about tobacco and cigars; it is a narrative that intertwines innovation, tradition, and resilience — a testament to the enduring allure
