ROMEO & JULIETA - Story
In the annals of premium cigar making, few names resonate as deeply as ROMEO & JULIETA. This distinguished brand, with its rich tapestry of history and commitment to quality, has captivated the palates of cigar aficionados for over a century. The ROMEO & JULIETA story is not just about tobacco; it is a narrative of passion, artistry, and the relentless pursuit of perfection.
Founded in 1875 in Havana, Cuba, ROMEO & JULIETA quickly established itself as a benchmark for excellence in the cigar industry. The name, inspired by Shakespeare’s tragic lovers, Romeo and Juliet, symbolizes the enduring passion that drives the brand’s commitment to quality. It was under the stewardship of Don 'Pepin' Rodríguez, a former head of the brand in the early 20th century, that ROMEO & JULIETA gained international acclaim. Rodríguez was an astute marketer who targeted the affluent and elite segments of society, securing a loyal following among discerning smokers, including the likes of Sir Winston Churchill, whose name has been commemorated in one of the brand’s most famous vitolas, the Churchill.
The revolution in Cuba led to significant changes in the cigar industry, with many original Cuban brands, including ROMEO & JULIETA, establishing parallel operations overseas. The non-Cuban ROMEO & JULIETA, which is produced in the Dominican Republic, continues to be a major player in the global cigar market. This branch of the brand makes use of a diverse blend of tobaccos from the Dominican Republic and other premium sources, enclosed typically in either Indonesian or Ecuadorian Connecticut Shade wrappers, which contribute to a milder, yet richly complex flavor profile.
ROMEO & JULIETA cigars are renowned for their impeccable construction, consistency, and smooth yet robust flavors. Each cigar is a work of art, crafted with meticulous care and expertise by skilled artisans. The brand offers a variety of lines, each with its unique characteristics, from the full-bodied Reserve to the smoother, more refined Vintage series. The ROMEO & JULIETA portfolio caters to both the traditionalist and the modern smoker, maintaining the brand’s heritage while embracing innovation.
Today, ROMEO & JULIETA continues to stand
